pokiesmachine| Feeling street fashion, Edison Chen attended the book signing ceremony of "All Good" at Adi's Shanghai flagship store

Recently, Michael Dupouy, founder of the annual fashion magazine ALL GONE, appeared with Edison Chen, hosted by adidas Originals at the flagship store on Shanghai Huaihai Road, Adidas.PokiesmachineThe "ALL GONE" book signing.

According toPokiesmachineIt is understood that "ALL GONE" is a book about the major events and the best items in the street cultural industry over the years, jointly published by Michael Dupouy and the French creative unit La MJC in 2006. Its sincere and forward-looking preface, cover design in cooperation with artists, excellent content planning and product shooting have built the flesh and blood of this book known as the "trend Bible".

The latest issue of "ALL GONE" book signing held by adidas Originals, the cover of the book is assigned with two color schemes of "Bronze" and "Quartz", with etching details of bronze crystal and white quartz.

In fact, as early as 2012, Adidas held a "ALL GONE" book signing at the Shanghai Huaihai Middle Road Brand Center. After 12 years, the book signing is still held in Shanghai. At the event, Michael Dupouy and Edison Chen, the founders of "ALL GONE", were wearing trendy items launched by Adidas recently.

Referring to the major events and products related to street culture in 2023, Michael Dupouy, founder of ALL GONE, said, "if the scope is limited to adidas, it may be a joint name of Fear of God and adidas." Needless to say, everyone is looking forward to it, so we spent three pages covering it in the 2023 ALL GONE. In addition, we have to mention the joint name of Wales Bonner and adidas Originals, and the new products are very eye-catching every season. "

Have to say, in addition to joint shoes with Wales Bonner, Adidas to Samba as the representative of the "T-head shoes" series first set off a retro trend in the world, quite sought after by consumers. Even by the global footwear authority media "Footwear News" as "2023 best shoes".

As a well-known global sports brand, Adidas has always been the leader of sports fashion trend, constantly promoting the spread of retro culture, but also made a positive contribution to the diversity and inclusiveness of street culture.

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