galagamecom| The wine industry that touched Kobe has changed its name to "Lao Ke" and was fined 10,000 yuan for using Kobe's name well.

The enterprise involved was punished by the Municipal Supervision Bureau and fined 10,000 yuan.

Guizhou Kobe Liquor Co., Ltd. has been widely controversial for "touching porcelain" the well-known late basketball player "Kobe". Recently, the paper reporter noticed that the company has changed its name to Guizhou Laoke Liquor Co., Ltd., and industrial and commercial information shows that the company was fined by the Municipal Supervision Bureau for violating the Anti-Unfair Competition Law by using other people's business name or name without authorization. Ten thousand yuan.

According to the Paper News previously reported, Guizhou Laoke Liquor Co., Ltd. used the account name of "Guizhou Kobe Liquor" to release multiple promotional videos on the Short Video platform on April 17 this year. Among them, the wine company not only used the name of the well-known basketball player "Kobe" in its name, but also mentioned "Have you ever seen a streetscape in Los Angeles at 4 a.m.?" in its account profile, video introduction, and liquor packaging? "Mamba Spirit" and "1996-2016" and other promotional words with personal elements of basketball player "Kobe". Bryant was accused of "touching porcelain" and was also boycotted by some Kobe fans. The account also claimed that the three liquors,"Ke 8","Ke 20" and "Ke 24", will soon be fully launched.

In response, the reporter had previously called the Guanshanhu District Market Supervision and Administration Bureau of Guiyang City. The staff of the bureau said that multiple departments are currently jointly investigating the matter.

Recently, the Paper reporter learned through industrial and commercial information that the wine industry had been fined 10,000 yuan by the Guanshanhu District Market Supervision and Administration Bureau of Guiyang City for using other people's business names or names without authorization and violating the Anti-Unfair Competition Law. The reason for the punishment shows that on April 3, 2024, the parties concerned released 7 promotional advertisements for products such as "Ke 8 Ke 24 (double packs in gift box), Ke 20" through the Douyin account "Guizhou Kobe Wine Industry". Among them,"Ke 8 Ke 24 (double packs in gift box) and Ke 20" wine bottles are basketball jersey styles. In the video advertisement, the parties involved used words such as "Kobe Sauce","Mamba Spirit","Salute to Legend, Youth Never End", and used the world-famous basketball star "Kobe Bean Bryant" in the promotional advertisement without authorization."Have you seen the streetscape in Los Angeles at 4 a.m.?" "Someone must win, why can't that person be?galagamecomMe?" Wait for the famous words.

In addition, the reporter saw that the company had also changed its name on May 9, changing its name from Guizhou Kobe Liquor Co., Ltd. to Guizhou Laoke Liquor Co., Ltd.

In response to the above situation, on May 24, the Paper reporter called the Guanshanhu District Market Supervision and Administration Bureau of Guiyang City to verify. The staff of the bureau said that after the investigation was confirmed, the company had been required to change its name and punished Guizhou Laoke Liquor Co., Ltd.